State to market Masai Mara as a standalone brand

By Our Reporter

The Ministry of Tourism will also market Maasai Mara Reserve as a brand of its own and not as part of Kenya in a move aimed at attracting more visitors.
Tourism Ps Fatma Hirsi said the plan aims at making known not as a part of Kenya the same manner Las Vegas in the US and Ibiza Islands in the Mediterranean Sea are known.
Speaking in the company of area Governor Samuel Tunai, she appealed to the hoteliers to reduce the room charges to enhance their plans to attract visitors all year round a reality.
The announcement come in the wake of preparations, who is also the Chairman of Tourism Committee at the Council of Governors said his government was keen to repackage the brand beyond the usual wildlife destination.
Hon Samuel Ole Tunai said repackaging the rich tourist attraction site will enhance its visibility and be able to attract more tourists.
The sentiments come at a time when the county is preparing to host this years’ famous wildebeest Migration.
During the season, which starts from July and ends September, the region records the highest number of visitors, both local and foreign to witness the rare spectacle.
The county government announced elaborate plans to ensure the famous Wildebeests Migration event turns out a success.
Security will be beefed up as the county has retrained over 300 game rangers on law enforcement in preparation for the event.
Speaking during the pass out of the first batch of the rangers at Masai Mara Game Reserve Hon Tunai said park regulations will strictly be adhered to.
“We are prepared to ensure that our tourists from across the globe enjoy the viewing of the rare spectacle,” he promised.
He however cautioned visitors from breaking the park rules during the event as this will compromise with the required security.
“We advise against those who flock the river banks to view the scenery,” he advised.
On poaching, he said that they have acquired modern radio technology and also trained cross-border patrol group of rangers jointly with Serengeti Game Reserve in the neighbouring Tanzania.

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